THE BESTSELLER MENTORSHIP
TURN YOUR IDEAS & EXPERTISE INTO A BESTSELLING BOOK
The 3-Month Personal Mentorship with Literary Agent Jacq Burns & Bestselling Author John Williams
BOOST YOUR PROFILE & STAND OUT FROM THE CROWD
You've heard how becoming an author boosts your profile - a successful book brings you press coverage, speaking gigs, consulting engagements, TV & radio opportunities, respect from your peers, and a whole stream of new people eager to learn from you, hire you, work with you or for you, and buy from you.
Becoming the author of a successful business, psychology, advice or other non-fiction book will immediately mark you out as different from everyone else in your field and as a result will typically double your current career or business results.
And that's all alongside the equally important but less tangible benefits - the respect, expert status and admiration you'll receive PLUS seeing your ideas directly impact people's lives for the better.
BUT... you know the risk that if you do it all alone, without guidance and input from experts on the inside of the book business, you stand the very real chance of investing months of your time only to produce a book that never gets read by the people you want it to reach - and which fails to bring you the rewards you wanted.
This is a great shame when sometimes all you needed was one change in your title or structure to make your book a massive hit. That's why we created The Bestseller Mentorship.
WRITING A BESTSELLER WILL CHANGE LIVES...
John live on Australian TV
JOIN THE BESTSELLER MENTORSHIP AND GET...
Your bestseller idea & killer title... NAILED!
With our input one-to-one and in the small group, you'll finally nail your killer idea - that's the core message within everything you are writing about that makes the whole book work PLUS a title that captures it - and gets the media wanting to talk about you!
Your bestseller marketing plan... READY TO LAUNCH
No need to cross your fingers and hope your book is a success! We'll give you our fill-in-the-blanks marketing plan to guarantee your book hits the bestseller spots, and we'll show you how to start building momentum for your book even while you're still writing it.
A good proposal is your key to a book deal with a major publisher. We give you our 7-point deal-winning proposal template, talk you through how to complete each section, and then provide one-to-one review & input from a literary agent to help you win that deal.
Your deal-winning book proposal... READY TO SUBMIT
Your 6-figure authorpreneur strategy... LAID OUT
A bestselling book can launch a 6-figure business off the back of it from scratch or if you're already working for yourself, it will multiply your results. We'll give you our fill-in-the-blanks business plan for generating huge returns on your book.
Your pitch meeting with an agent... ACED!
We'll coach you through the best way to present your book idea and on the final day of the mentorship we'll be there with you as you pitch your book to a top literary agent. You'll get a ton of valuable feedback & could even walk away with an agent on the spot!
Your example chapters... WRITTEN!
Our expert advice, support and accountability plus the momentum of your fellow writers is all designed to ensure you beat procrastination and your inner gremlins to get your first chapters written within 3 months.
"The Bestseller Mentorship has enabled me to think of writing the book in a different way that is going to make it more likely to connect with the reader and more likely to be more interesting, more usable and a better book – which I would not have been able to do on my own." - Ken Rea
INTRODUCING YOUR MENTORS
Jacq was commissioning editor at Random House & Editorial Director at Harper Collins where she edited million-selling classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul.
She is a bestseller author of several books and has also ghostwritten a number of well-known titles. Jacq is co-founder of the The London Writers Club.
John is author of the bestselling books Screw Work Let's Play and Screw Work Break Free, now translated into ten languages. He is also founder of The Ideas Lab which has helped thousands of people to turn their ideas and knowledge into successful books, businesses, and brands.
His books and advice have been featured in The Sunday Times, The Times, The FT, The Daily Mail, Marketing Week, Elle Magazine and many other publications.
"It’s been really fantastic having the blend of John & Jacq: John shakes things up with his marketing knowledge and insight & angle on things and then Jacq comes to our books with all her knowledge of editing, of the book and publishing industry." - Deborah Henley
HOW IT WORKS
A 3 month personal mentorship combining 1-to-1 expert advice, small group mastermind days in London, and the momentum of a motivated group of writers.
MEETING 1: CONCEPT
Our first day long meeting is all about finding that killer idea that is hidden inside of you and turn it into an irresistible idea for a book, with a snappy title and the potential for being a PR hit! After the day, once you've had time to think over your concept, you'll get to have a 1-to-1 private consultation with bestselling author John Williams (see below).
MEETING 2: PROPOSAL
In our second day long meeting, we walk you through creating your own deal-winning proposal, ready to send to major publishers, and in the process gain even more clarity on the marketing messaging around your book and how to structure your pitch to an agent or commissing editor. After you've gone and worked on it you'll have a chance to book your 1-to-1 proposal review with Jacq.
MEETING 3: PITCH
Our final day-long meeting is something really special. This is when we bring a top literary agent from the publishing world, and you get a chance to present your book idea directly to them. Don't worry, we'll be with for the whole process, starting with practising your pitch in the morning and helping you to deliver your idea successfully and confidently.
"Now we all have something we know we can go out, we can sell, we can talk about, we can promote" - Deborah Henley
"I know I wouldn’t have gotten as much down as I have now, and written the beginning of my book and outlined the whole thing and actually pitched to a publisher and an agent" - Cait Scudder
PITCH TO A PUBLISHER
A key part of the London Bestseller Mentorship is that we bring in to the room a commissioning editor from a major UK publisher.
Firstly we coach you on how to pitch your book and then you get pitch directly to the publisher in the room.
You'll get a huge amount of feedback that has the potential to make your book a bestseller - plus you'll have a contact that could lead to a book deal for you!
Watch the reaction from Lucy, commissioning editor from Virgin books, after hearing pitches from some of our previous students.
1-TO-1 EXPERT CONSULTATIONS ON YOUR BOOK, PROPOSAL AND PITCH
After the Proposal in month 2 of the bestseller mentorship, what could be better than having a one-to-one consultation with a London literary agent to get advice on how to make it really fly? There's simply no substitute for getting personal advice from an insider!
ONE-TO-ONE PROPOSAL REVIEW WITH LITERARY AGENT JACQ BURNS
After the Concept day you will jump on a call with John and go over your central book theme, title & subtitle, and your bestseller marketing strategy (including the keys to getting masses of free PR). John will tell you the small tweaks that could make your book ten times more successful.
ONE-TO-ONE BOOK THEME, TITLE & MARKETING CONSULTATION WITH BESTSELLING AUTHOR JOHN WILLIAMS
"What I've learned from Jacq and John is that if you start with a strong idea, and the open mind that allows that idea to grow in an organic way then it’s going to be a much better book than you thought it was at the beginning and you may surprise yourself." - Ken Rea
Becoming "The author of..." changes everything.
If you work for yourself (or you want to do so) a successful book opens up a world of opportunities - clients and customers come to you instead of you having to go hunt for them. And what's more, they already know, like and trust you because they've read your book.
Now you no longer have to compete on price because people will pay more to hire the author of the book they love.
Your book brings thousands of people to your website and - when you follow our instructions in the mentorship - they will join your email list, eager to hear more from you.
You will also get invited to give keynote speeches, appear on radio, TV and podcasts, give interviews for newspapers and magazines and get invited to all sorts of opportunities you can barely imagine right now.
Your book becomes a 24-hour marketing engine spreading your ideas and your brand and building good will with future clients, customers and partners.
Isn't it time you got the input you need to write a successful book?
BECOMING A BESTSELLING AUTHOR WILL TRANSFORM YOUR CAREER
JOHN & JACQ HAVE HELPED MANY PEOPLE CREATE THEIR OWN BESTSELLERS...
"Doing John's programme gave me both a deadline and the encouragement I needed to get the first version of the Gateway Women website live and book my first public talk, despite my incredible nerves! There's been no looking back since then - it seems I'm the founder of what looks like a new social movement! I often recommend John's books and programmes to others. Thanks for helping me to help so many other women." – Jody Day, author of the #1 bestseller "Living the life unexpected"
"Jacq gave me the focus, the motivation and the expertise to complete the job. With her help you increase your chances of winning ten-fold. I was delighted to earn over £20,000 from my book before it was launched!" – Tom Isaacs.
"I absolutely love working with you on this, Jacq – firstly and rather obviously because you have been very encouraging (big thank you!!) - but secondly because this kind of thinking and commentary from another (and highly experienced) viewpoint and a second pair of eyes is not just fantastically valuable feedback, it is highly inspirational." - Alan
THE BESTSELLER MENTORSHIP IS LIMITED TO JUST 20 PEOPLE
DON'T PUT YOUR BOOK OFF ANY LONGER!
BOOK A CALL TO TALK THROUGH OUR
THE BESTSELLER MENTORSHIP
GROUP MENTORSHIP DAY ON YOUR KILLER CONCEPT, TITLE & SUBTITLE
ONE-TO-ONE CONSULTATION WITH JOHN TO NAIL YOUR CONCEPT, TITLE & MARKETING
GROUP MENTORSHIP DAY ON
YOUR DEAL-WINNING PROPOSAL
ONE-TO-ONE CONSULTATION WITH JACQ TO MAKE YOUR PROPOSAL IRRESISTIBLE
GROUP COACHING DAY LEADING TO PITCHING TO AN AGENT IN THE ROOM
BESTSELLER MENTORSHIP TEMPLATE PACK:
7-POINT DEAL-WINNING PROPOSAL TEMPLATE
FILL-IN-THE-BLANKS BESTSELLER MARKETING PLAN
FILL-IN-THE-BLANKS AUTHORPRENEUR BUSINESS PLAN
ONLINE COMMUNITY OF YOUR FELLOW WRITERS
ACCOUNTABILITY & SUPPORT TO GET YOUR PROPOSAL & FIRST CHAPTERS WRITTEN!
"I know that what was holding me back was not the financial investment; it was believing in what I could achieve at the end of it and believing in what was needed out there in the world – and I know now that for me it was absolutely 100% the right decision." - Michelle